Psychotherapist For High Achievers Anxiety & Stress Expert Specialist in Extreme Pressure Environments Warwick, London & Birmingham

It is a well known fact that the elite of the trading world always have one thing in common - they are able to operate without one a specific element - fear.

Some of the most successful traders of all time have said this it is this specific ability alone that gives them their edge - it is the differential between them and other exceptional traders.

I am able to get you operating in that space where you make better decisions to become sharper and ultimately make more money.

Although I've been nicknamed Wendy Rhoades by several of my clients, there are a couple of significant distinctions between myself and the character - the main one being that although traditional psychology methods can feature in the work, I use a form of neuropsychology along with a pretty mind blowing technique.

Techniques that have the ability to remove, with precision, the issues that will be the cause of around 90% of your negative outcomes, and without doubt, the reason you generally make the decisions that you afterwards regret. Oh, and the other difference is that I don’t get you standing up and thumping your chest like Wendy did to Danzig!

I use your brain's neuroplasticity, along with a unique style of neuropsychology, which together form a therapy based on the latest breakthroughs in neuroscience. And with this, I am able to help my clients achieve the optimal mindset to perform in the space that ultimately gives them that edge.

This way of working is so powerful I have since earned a different nickname, “The Wizard”.

In terms of how we do this, first and foremost I am a Psychotherapist, but I have a background in neuroscience and specialist training in neuropsychology.

This style of working isn’t about giving advice or telling you how to do things differently – this is about creating the ultimate mindset so you operate at a level where you fully use your brain capacity and vastly improve cognition.

Fear, in some degree, is experienced by everyone working the world of investment and risk. Anyone trading at banks, or hedge funds.
Essentially anyone in the midst of potentially losing, or gaining, anything, from a significant amount of money, or in fact, just their reputation, will feel it - and this is where this style of work can really make an impact. These feelings can and do impact negatively on how you operate and removing it is a game changer.

A traditional Trader Performance Coach would be working on a conscious level, so basically they would be looking at your behaviour and discussing how you feel, and how those feelings cause errors etc

An Investment coach is looking purely at the technical side of trading.

Most of my clients are already exceptional. They know what they are doing - they just need that ability to always trade in their 'smart' brain, as opposed to the making the all too often knee-jerk fear based decisions which lose Alpha.
This work is the vehicle to help move into that space of the elite.

'Fear' of missing out, 'Fear' of walking away too soon, 'Fear' of losing, 'Fear' of looking stupid, ' 'Fear' that you aren't as good as you believe you are, 'Fear' of letting people down - the common theme is pretty obvious.

Fear is the issue. It is fear that ultimately causes major losses - because fear will cause you to make decisions that are not always logical. Remove the fear - very simply, this makes the difference in someone becoming part of that elite set.

When fear strikes, and it does, even to the veterans, it causes you to act impulsively, because you feel you need to take action.
You might normally be the most measured, calm and collected individual, but then you’re hit with a ‘perceived threat’ (the market moving and not in the direction you need) and it kicks in.

Then what happens in the brain is the connection to your Prefrontal Cortex (your rational intellectual part of the brain) is hijacked - and when that happens, you don't have access to the area of the brain you really do need in this precise situation.

At this point, you are now making decisions purely based on emotion - and that is why in these specific instances, the moves you make might not be your greatest!

So how is it that some players seem to have the ability to stay calm - even when the proverbial hits the fan. They can just sit it out. They hold their nerve. They don't feel panic. There is no self-doubt - they back themselves 100%.

They have manged to create a mindset that is optimum for the role - a place that seems impossible. They will no doubt have worked with someone - possibly even myself.

The human brain is designed to respond to uncertainty and ambiguity, by trying to create some certainty. So if you get out of a position, when you were meaning to be holding it, you will get an instant feeling of ease, it feels instantly better, for a brief moment – until you think “what the hell did I do that for?"

This is where I come in… I can stop that fear.

When there is a ‘Perceived threat’ – the primitive brain, produces adrenaline; a helpful hormone when it comes to fear, as it helps keep you alive, but it also has the ability to suspend both logic and reason.

A valuable response in a dark alley, but not helpful during your current day. When fear strikes logic goes out the window, along with your strategy and your intellect too.

You are now making decisions emotionally, prior to the input of your conscious logical brain.

The pressure for a trader, or any of the individuals I work with, is immense. Every day you are either winning or losing. If you are constantly monitoring the market for example, you are essentially sending a signal to brain to say “watch out” - so you can feel like you are continually on high alert.

So if you can learn to operate in a calm state, you will have the upper hand, the ultimate psychological edge.

The trouble is, you cannot do this yourself, because the mechanism in your brain is too fast. It happens before you even know it is happening.

There are several areas of your brain involved in the early processing.

The Brain Stem, the Thalamus, the Hypothalamus, the Amygdala are just some of the structures involved in the process of 'threat detection'.

Another area called the Cerebellum, which is really the brain’s secret powerhouse - our central processing unit, it is packed with more neurons than all the other brain regions put together and home to a super-fast wiring system.

It always looking at data, ie; your surroundings and your situation, to check if it is ‘safe’, ‘unsafe’ or ‘needs further checking/information’ ie; ‘Uncertain’

It does this by continually referring back to every single event that has ever taken place in your life, without you knowing or being aware, as this is all happening prior to your Cortex, the logical rational part of your brain, even receiving the data.

So when any data that is similar to any previous ‘emotionally charged’ data , the brain perceives this as another threat, and turns on the fight and flight response.

If that previous data is seen to be ‘unsafe’ this is where conflict arises. You think you know what you should do, but you feel you have to do something else, to go against that. You might just instantly make a rash decision, and then afterwards think “why did I do that?"

By removing fear, you learn to distinguish intuition from impulse, and you think more clearly.

Decisions are no longer driven by emotions such as fear of missing out, fear of regret, fear of losing what you have or more personal narratives, such as the need to be smart.

You start to make better decisions, even under extraordinary pressure – you are able to fully execute your strategy and achieve next-level success.

You’ve worked hard to get into this position. Make it count.

You are in control of your earning potential - you can make 500k a year or 5m a year - it's that simple.


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